
WIG # 1
Based on current objective

WIG # 2
Based on current objective

WIG # 3
Based on current objective

WIG # 4
Based on current objective

WIG # 5
Based on current objective
WIG #1 : DEVELOP A PARTNER AND SPONSORSHIP NETWORK
Goal: Establish a strong sponsor program and partnership network to enhance funding opportunities and community support across the USASA landscape.
Sub-WIG #1: Build Strategic Sponsorship Programs
- Develop sponsorship programs aligned with USASA’s mission and strategic goals, offering tailored packages for coroporate, community, and nonprofit partners
- Ensure sponsorship benefits are equitably distributed across the membership ecosystem to foster growth in underserved areas
Sub-WIG #2: Expand Partnerships with External Stakeholders
- Foster relationships with youth soccer and other athletics organizations to gain access to fields and support soccer infrastructure development
- Collaborate with US Soccer and other governing bodies on initiatives such as referee and coach development
- Create adult player pipelines through collaborative efforts with youth organizations, other athletic associations, and potential partners in the adult athlete sphere of influence
Sub-WIG #3: Increase Marketing and Communication Efforts
- Work closely with members to leverage member data for personalized communication and marketing efforts
- Implement targeted marketing strategies to raise awareness of USASA’s offerings and engage communities more effectively
WIG # 2 : BEST PRACTICES FRAMEWORK
Goal: Foster deeper member engagement by creating a standardized framework of best practices and ensuring continuous feedback loops for improvement.
Sub-WIG #1: Create and Implement a Best Practices Framework
- Develop and distribute a set of best practices for governance, event management, marketing, and member services to be adopted and implemented
- Establish performance metrics for our members to ensure adherence to best practices and improve consistency
Sub-WIG #2: Introduce a Formal Feedback System
- Create a structured feedback system that captures input from members on a regular basis, ensuring their voices are integrated into USASA’s strategic decisions
- Implement member surveys, town halls, and digital feedback platforms to monitor member satisfaction and track trends
Sub-WIG #3: Revitalize the AGM Platform
- Use the AGM platform to drive innovation in services, programs, and formats, leveraging in-person member presence and participation in a collaborative and fun environment
WIG # 3 : IMPROVE ACCESS TO PLAYING OPPORTUNITIES
Goal: Improve member value by expanding access to soccer playing opportunities
Sub-WIG #1: Identify and Expand Soccer Playing Opportunities
- Create a comprehensive map of existing and potential soccer-playing opportunities at all levels
- Establish partnerships with cities, school districts, youth clubs, government agencies, and private organizations to improve field access and funding for improvements such as lighting and maintenance
- Support new initiatives to support member growth and access
Sub-WIG #2: Bridge Gaps in Member Access
- Address barriers for players, coaches, referees, and other stakeholders
- Develop a subscription value model offering exclusive benefits to enhance member engagement
Sub-WIG #3: Support Member Growth and Participation
- Promote soccer as a fitness and social activity through clinics, workout sessions, and small-sided competitions
- Partner with local and national organizations to create community-based leagues and events
WIG # 4 : REVAMP USASA OPERATING MODEL
Goal: Transform USASA into a modern member services organization that is responsive, transparent, and efficient in delivering value to its members
Sub-WIG #1: Realign Roles and Responsibilities
- Clarify and streamline roles & responsibilities within USASA’s membership to reduce overlap and improve decision-making
- Transition the National Board of Directors to a more strategic and advisory role
Sub-WIG #2: Implement a Modern Feedback and Governance Structure
- Establish regular, structured communication channels between the board, staff, and members to ensure transparency, inclusivity, and responsiveness to member feedback
- Redesign the Annual General Meeting to focus on member engagement, feedback, and strategic alignment
Sub-WIG #3: Succession and Leadership Development
- Develop a comprehensive leadership development and succession plan, including role charters, term limits, and volunteer training to enhance engagement and accountability
WIG # 5 : BALANCE NATIONAL EVENTS & LOCAL SUPPORT
Goal: Ensure USASA’s resources and attention are allocated equitably between national tournaments and grassroots soccer, delivering support for all levels of play
Sub-WIG #1: Evaluate Resource Allocation
- Review and ensure the allocation of resources between national tournaments and other member services are equitably distributed
- Develop new inclusive programs that cater to our membership, ensuring equitable opportunities for players regardless of level
Sub-WIG #2: Foster Grassroots Growth
- Engage with our member organizations to strenghten grassroots participation
- Expand development opportunities, including coaching clinics and refereeing workshops, to enhance the quality of play at all levels
Sub-WIG #3: Encourage Participation Across All Levels
- Create a framework that encourages broad participation while maintaining competitive opportunities regardless of player level